Enfamil(R) LIPIL(R) Turns Labor Day Into LIPIL Day for New Moms


Approximately 10,000 Women Expected to Give Birth on Labor Day  Can Receive
Free Infant Formula or a DHA Dietary Supplement for Nursing Moms

EVANSVILLE, Ind., Aug. 22 /PRNewswire/ -- While many Americans will spend
Labor Day picnicking with family or relaxing by the pool, approximately
10,000 women will spend the day in labor this year.  Enfamil infant formula
has a special offer for these women -- an offer that will turn Labor Day into
LIPIL Day.

For every woman giving birth on Labor Day 2002, Mead Johnson Nutritionals
will provide them with a FREE case of its new infant formula, Enfamil(R)
LIPIL(R) with Iron.  Enfamil LIPIL is the only infant formula in the United
States that contains DHA and ARA -- important building blocks of a baby's
brains and eyes that are found naturally in breast milk -- at levels
clinically demonstrated to support brain and eye development in infants vs.
the same formula without DHA or ARA.  LIPIL is Enfamil's unique blend of DHA
and ARA.

Enfamil LIPIL is also offering a special gift for breastfeeding moms -- a
FREE two-month supply of Neuromins(R) PL Dietary Supplement of DHA for
Pregnant and Lactating Women to help support the maternal intake of this
important nutrient.

"We are committed to helping all infants get the best possible start
nutritionally," said J. Roberto Moran, MD, Vice President and Medical
Director for Mead Johnson Nutritionals.  "We fully believe that breastfeeding
is ideal for babies.  When mothers have adequate amounts of DHA and ARA in
their diet, breast-fed babies receive the benefits of these nutrients.
However, not all mothers in the U.S. consume appropriate levels of DHA thus a
dietary supplement of this nutrient is sometimes needed.  For moms who choose
to use infant formula -- either right from birth, following weaning from
breast milk or as a supplement to breastfeeding -- Enfamil LIPIL is a great
option."

Studies Show Benefits of LIPIL

Enfamil LIPIL has been shown in some studies to support infant brain and eye
development when compared to the same formula without DHA and ARA.  One study
led by Eileen Birch, PhD, of the Retina Foundation of the Southwest and
funded by the National Institute of Child Health and Human Development found
that infants fed Enfamil LIPIL from birth to four months scored an average of
seven points higher (on a 100-point scale) on a test of mental development at
18-months compared to infants fed the same formula without DHA and ARA.  The
study also showed improved visual acuity equal to about one line on a
standard eye chart in the one-year-old infants fed Enfamil LIPIL.

Another study, also led by Dr. Birch, showed similar developmental advantages
in infants who were breast fed for about six weeks and then weaned to Enfamil
LIPIL.  When tested at one year of age, the infants fed Enfamil LIPIL showed
improved visual acuity equal to about one line on a standard eye chart
compared to infants consuming the same formula without LIPIL.

"By giving away DHA, either as a dietary supplement for nursing moms or in
formula for families who choose formula, Mead Johnson is offering a terrific
'birthday gift' for infants born on Labor Day," said Alan Greene, MD, FAAP, a
practicing pediatrician and attending physician at Lucile Packard Children's
Hospital at Stanford University, and the founder of drgreene.com.  "While
breast milk is the gold standard in infant nutrition, the reality is that
many moms can't or choose not to breast feed beyond the first few months of
life for a variety of reasons.  Enfamil LIPIL provides DHA and ARA, at
appropriate levels, to help formula-fed infants get off to a great start.
And, nursing moms will get a DHA supplement to help breastfed infants get the
optimal amount of an important nutrient."

             ***********************************************

To temporarily stop your subscription: set lactnet nomail
To start it again: set lactnet mail (or digest)
To unsubscribe: unsubscribe lactnet
All commands go to [log in to unmask]

The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html