I recall that 7 states are piloting these TV spots.  If those of you seeing
them in your local market would do so, I think it is more likely that they
could be used elsewhere.  What you NEED to do is call the local station
where they are aired and THANK THEM for doing so.  Encourage them to show
them FREQUENTLY.  Then ask how long you can expect to see them as you want
to TELL ALL YOUR FRIENDS AND EVEN STRANGERS WHAT A WONDERFUL STATION THIS
IS to tell the truth about breastfeeding!  Mention the AAP statement about
encouraging media to carry positive images of breastfeeding, of which these
spots are one of the best.  In other words, positive strokes until your arm
and shoulder hurt.  The more such calls a given station gets, the greater
the likelihood that they will continue to run them (and maybe even ask to
run them past the time already allotted!)

They are not yet in Washington state.  Would that they were..... perhaps
next year?

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"We are all faced with a series of great opportunities brilliantly
disguised as impossible situations."
Kathleen G. Auerbach,PhD, IBCLC (Ferndale, WA USA) [log in to unmask]
WEB PAGE: http://www.telcomplus.net/kga/lactation.htm
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