Here is a dandy little item for all of us. How sad to see that 1000 parents a
day consult Nestle's "experts" with feeding questions. These parents will
never find out the soy ABM mentioned in this article contains genetically
engineered soy. Nor will they be told that the follow-on ABM contains 37% of
its energy from fat rather then the 50% that babies need. Infants are not
supposed to be fat restricted.

Marsha Walker, RN, IBCLC
Weston, MA

Moms Strike Information Mother Lode With The New Very Best Baby
Resource;Nestle Shares 130 Years of Infant Nutrition Experience with Parents


GLENDALE, Calif., March 10 /PRNewswire/ -- Moms and dads across the United
States now have a wealth of free infant nutrition information and feeding
advice at their disposal.  The new Very Best Baby Resource from Nestle
compiles more than a century of experience in infant nutrition into a triad
of helpful, mom-friendly tools.

Parents can access The Very Best Baby Resource through three easy and
convenient channels.  Parents can order a free subscription to the newly
revised the very best baby magazine, visit the redesigned website,
www.verybestbaby.com, and contact the Nestle very best baby experts through a
toll-free advice line at (800) 811-7500.

"Nestle has been bringing out the very best in babies since 1867 and The Very
Best Baby Resource reaffirms our commitment to today's families," said
Rochelle Brown, director of Corporate and Brand Affairs at Nestle.  "New moms
have questions about their babies' health and development.  We want to share
our knowledge to help expecting and new moms get the most out of this special
time."

Nestle developed The Very Best Baby Resource with direction and input from a
team of experts.  Together with pediatricians, obstetricians, registered
dieticians and lactation consultants, Nestle offers parents in-depth
information on the topics that affect them most.  The Very Best Baby Resource
gives parents the opportunity to explore important subjects including:

--  Prenatal health and nutrition

--  Infant growth and development

--  Infant feeding and nutrition,including breastfeeding

--  Family nutrition and meal planning

--  Infant immunizations

--  Returning to work

"Pat and Burp" Meets "Point and Click" @ www.verybestbaby.com

More and more, parents are looking to the Internet as a fast and convenient
way to find answers to their questions.  In fact, recent studies reveal that
more than 15 million moms are surfing the 'net from home for the latest
parenting and health information they need to care for their family. Today,
Nestle launches the interactive "building block" of the Very Best Baby
Resource, www.verybestbaby.com -- the very best online source of information
on pregnancy and baby's first year of life with in-depth coverage of infant
nutrition and development -- brought to parents by a company they know and
trust, Nestle.  Visitors to the former Nestle infant nutrition site will
enjoy the upgrade and increased interactivity of www.verybestbaby.com.
Nestle anticipates that with the re-launch, site traffic will increase by
more than 25 percent over the next year.

Moms and dads can now simply click through more than 500 articles on prenatal
health, infant care and nutrition advice to help them enjoy their pregnancy
and first year of motherhood.  The newly-designed www.verybestbaby.com is
packed with reliable expert infant nutrition advice and information, as well
as customized services to help make the busy lives of new moms a little
easier.  These interactive tools include:

--  A first-of-its-kind online pregnancy nutrition tracker

--  An interactive prenatal weight tracker

--  Customized baby weight and length trackers

--  A personalized infant immunization calendar with an email reminder

system

--  Pages with stories and tips from other moms

Parents Read All About it in the very best baby Magazine

The 1998 Nestle survey, "Giving Babies a Good Start," found that
approximately 60 percent of new moms regularly consult magazines and books
for information and advice on infant feeding issues.  As part of The Very
Best Baby Resource, Nestle Carnation revised its popular the very best baby
magazine.  The very best baby is a free, one-of-a-kind publication that
reaches approximately two million new mothers a year in the United States.
Tailored to key stages of pregnancy and baby's development, the new very best
baby magazine is filled with informative articles, tips, recipes and checks
designed to support parents through baby's first critical months.

Access Advice and More From the very best baby experts

Parents can count on the very best baby's team of experts for
around-the-clock prenatal nutrition and infant feeding advice.  The very best
baby experts can handle most parents' questions during regular business
hours, Monday through Friday.  However, for urgent questions, the trained
Nestle experts can be reached 24-hours a day, seven days a week.

On average, the Nestle very best baby experts are contacted more than 1000
times a day by parents around the country with questions on topics ranging
from preparing and storing infant formula to starting solid foods.

About Nestle

Meeting the nutritional needs of America's infants, the Nestle USA Nutrition
Division is responsible for the manufacture and marketing of such well known
baby formula brands as Nestle(R) Carnation(R) Good Start(R), Alsoy(R),
Follow-Up(TM), and Follow-Up Soy(TM).  In addition, the Nutrition Division is
responsible for bringing parents The Very Best Baby Resource. This initiative
supports expecting and new parents with expert advice on infant feeding,
baby's development, and mother's nutrition and fitness.

Nestle has a strong history of bringing out the very best in babies.  It all
started in 1867, when a young pharmacist named Henri Nestle was asked to look
in on a neighbor's child who could not breastfeed.  Henri saved the baby's
life by creating a special mixture of what would later be recognized as the
world's first infant food.  Nestle has been in the business of caring for
babies ever since.

Headquartered in Glendale, Calif., Nestle USA has 19,500 employees, $8
billion in sales and is part of the Swiss-based Nestle S.A., the world's
largest food company.

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