Review of book "Managing Activism" has a paragraph regarding the Nestle
boycott.  Interestingly, the fellow who sent this URL to me from the
Waterforum chat group I subscribe to did understand that besides
marketing the infant formula, Nestle now wants to be the major purveyor
of the bottled water to mix that same formula with.  The moms who do not
breastfeed will have to buy both to keep their babies alive.  Talk about
bondage to Nestle!
Judy Ritchie


http://www.prwatch.org/prwissues/2002Q2/managing.html


Deegan's book tries to put the best face on the practice of "managing
activism," which may explain why she avoids mentioning the
Washington-based PR firm of Mongoven, Biscoe and Duchin (MBD), one of
the worldwide leaders in this particular PR subspecialty. As we have
documented previously, MBD grew out of the successful effort by one of
its founders, Jack Mongoven, to defeat the large religious-lead boycott
campaign aimed at the Nestlé corporation for its deadly promotion of
infant formula in the third world. In activist lore this boycott is
touted as a major victory, but in the corporate world it is understood
that industry really won the day by pulling the rug out from the
campaign. By making selective concessions to the activists, Nestlé
succeeded in negotiating an end to the boycott. Later, activists were
dismayed to discover that its infant formula marketing practices are
continuing with only token changes. Third world children continue to
die, but today their plight receives little attention, and activists
have found that a boycott, once terminated, is not easily turned back
on.

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