gonneke wrote:
I still respectfully disagree. It is not a code violation to sell human milk
substitutes or the means to feed those to infants. It is the marketing *with
extras* that is (offering discount, presents, special offers, glorifying the use
of the product, etc.). Notifying that something is for sale is the same as to
display the products on a shop shelf, like all groceries do with formula. Are
all these groceries offending the Code?
There is a difference between marketing and selling. The appearance of bottles and nipples on a website of a manufacurer/distributor of bottles and nipples is a Code violation as it is considered promotional or marketing directly to the consumer. The presence of these products on a store shelf is not promotional as the Code allows the simple selling of the product. Shelf talkers (those cards that stick out into the aisle directing your attention to formula, bottles, or nipples, is a Code violation as?are store displays of formula at the end of an aisle as they ae drawing attention to the product through a marketing technique). From IBFAN's new?Breaking the Rules: Stretching the Rules 2007
Websites continue as a means to reach mothers. Websites of manufacturers
offer advice on infant feeding, child rearing, health issues, etc. Some actually
do offer helpful advice but most of them use information about breastfeeding
as an immediate jump to the second-best product. Openly or surreptitiously
most commercial websites promote products, often with inducements such as
discounts, coupons, free gifts, etc. They are advertised in parents and consumer
magazines enticing mothers to visit them and sign up to join a club so that the
company can use their addresses for direct mail.
Websites of manufacturers
offer advice on infant feeding, child rearing, health issues, etc. Some actually
do offer helpful advice but most of them use information about breastfeeding
as an immediate jump to the second-best product. Openly or surreptitiously
most commercial websites promote products, often with inducements such as
discounts, coupons, free gifts, etc. They are advertised in parents and consumer
magazines enticing mothers to visit them and sign up to join a club so that the
company can use their addresses for direct mail.
Company carelines. While the Code prohibits companies from contacting
mothers, carelines and websites exploit the loophole for the reverse by enticing
mothers to contact them instead with the promise of attractive gifts and prizes.
mothers to contact them instead with the promise of attractive gifts and prizes.
While the Code prohibits companies from contacting
mothers, carelines and websites exploit the loophole for the reverse by enticing
mothers to contact them instead with the promise of attractive gifts and prizes.
mothers to contact them instead with the promise of attractive gifts and prizes.
Marsha Walker, RN, IBCLC
Weston, MA
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