Linda, thank you for this post. It's important to make this distinction, as
Tom Hale is one of the most ethical and intelligent people in our field
today. Ia m sure that the AAP team was very upset with this strategy...
I wanted to make it clear that I personally applaud the good work of Tom
Hale, and the AAP physicians who work hard to support breastfeeding in the
United States, and to assist mothers with the best information possible.
Kathleen Bruce RN IBCLC
Kathleen Bruce RN IBCLC
Independent consultant: Breastfeeding Clinic of Vermont, Lactation
Resources of Vermont, Medela, Inc. Listowner Lactnet listserv
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Archives: http://peach.ease.lsoft.com/archives/lactnet.html
On 4/24/05 3:25 PM, "Linda J. Smith" <[log in to unmask]> wrote:
> Anyone or any legal entity can purchase books from a publisher and
> distribute the books in any way they want. This does not mean that the
> author of the book had ANYTHING to say about, or any association with the
> purchaser of the books whatsoever.
>
>
>
> If a formula company has indeed purchased copies "Medications and Mothers
> Milk" from Pharmasoft Medical Publishing, it's not a new strategy. In the
> past, Ross Laboratories purchased many copies of "Breastfeeding, a Guide for
> the Medical Profession" and the AAP's book for mothers on breastfeeding (and
> probably other texts as well) which they then gave away to physicians. (The
> Ross logo that was permitted to be placed on a print run of the AAP Guide
> for Mothers is a variation of this theme). Dr. Lawrence and the authors of
> the AAP guide were (rightly) outraged.
>
>
>
> This marketing strategy - "innocence by association" - is very effective for
> the formula companies. However, there is nothing that an author or publisher
> can do to prevent "certain" entities from purchasing books and distributing
> them in any legal manner as they see fit. Do NOT assume that the authors of
> books distributed in such a manner support this marketing strategy.
>
>
>
> Linda J. Smith, BSE, FACCE, IBCLC
>
> Bright Future Lactation Resource Centre Ltd
>
> 6540 Cedarview Ct, Dayton OH 45459
>
> 937-438-9458 / fax 937-438-3229
>
> www.BFLRC.com
>
>
>
>
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