The visuals were done before the campaign was attacked and the language
watered down. ABC's "20/20" program broadcast a thorough expose of the
Campaign's history and watering-down on June 4, 2004, including the original
ads with the risk percentages attached. Videotape copies of the broadcast
can be purchased from ABC. 

The ads were, in the final analysis, very successful even in their watered
down iterations. The backlash actually helped strengthen the "corporate
will" to do MORE about raising public awareness of breastfeeding. 

The Campaign ended more than a year ago. If anyone wants more information,
email me privately or look up ABC 20/20 for June 4, 2004.

Please, let's move off this!

Linda J. Smith, BSE, FACCE, IBCLC
Bright Future Lactation Resource Centre Ltd.
6540 Cedarview Ct, Dayton OH 45459 USA
(937) 438-9458 / fax (937) 438-3229
www.BFLRC.com  

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