I have one of these bottles.  It's ridiculous.  Just an attempt to LOOK like a breast. Have spoken to the inventor.  It is a compression bottle, plain and simple. Like any bottle, flow rate depends on the strength of suck applied by the baby or the strength of "bite".  Large base and baby can't be fed side-lying - preferred method I teach for little babies requiring bottle-supplementation.  It's just another marketing venture and a way for someone to make money from "breastfeeding" mothers so they can have it both ways.  Just like all the new pumps on the market that are really re-hashing of old pumps.  Pumps are either piston driven or diaphragm-style pumps.  Everything else is adaptations and dressings.

-----Original Message-----
From: Lactation Information and Discussion [mailto:[log in to unmask]] On Behalf Of Winnie Mading
Sent: Thursday, February 17, 2011 7:21 AM
Subject: another Code violator -

Here we go again-another
"... perfect baby bottle for transitioning between breastfeeding and after breastfeeding to help you give baby more of the good stuff longer"???  (quote from the product's website)  Give me a break!
I hesitate to quote the article lest it be taken as promoting or endorsing the product, but I think we need to be aware of what's being promoted to moms.  It really bugs me that one of our own is in the middle of this misleading publicity.  


"NASHVILLE, Tenn., Feb. 16, 2011 ...-- Across the US and Canada, new moms are being introduced to a new type of baby bottle.  Lactation specialists, nurses, and physicians are introducing the mimijumi "Very Hungry" bottle as an easier means to breastfeed longer."
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Easier to breastfeed longer?  Where is the evidence?
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"......... a Registered Nurse and International Board Certified Lactation Consultant, owns .... a breastfeeding and baby boutique ....... She states that mimijumi's "Very Hungry" baby bottle "is so breast-like in appearance, that when Mom starts with the "Very Hungry" bottle, babies are less likely to have a problem transitioning between breast and bottle."
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again-evidence?
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"For thirteen years,......has worked with mothers and their lactation needs.  In 2005,.... opened her ...... retail store.  When describing the advantages of the "Very Hungry" baby bottle, .... remarked, "I've had success with this bottle, even with babies up to 7 months old."  She recommends it for not only bottle-picky babies, but for all newborns as an aid to prolonging breastfeeding, a natural way to enhance immunity, and prevent obesity and diabetes later in life."
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all newborns?  even those who have no need for using a bottle?  Sure  ".... describes the nipple on the mimijumi bottle as, "more like a breast so the baby latches onto the nipple, as they would latch onto the breast.  This is why they will do better going between the breast and the bottle when using the mimijumi."  She also notes that the baby must latch to make the mimijumi bottle express milk. "
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haven't we already seen that simply making the area beyond the teat bigger doesn't really function more like the breast?
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"Dr......, president of................ "We designed and created a bottle that appeals to today's modern family.  The 'Very Hungry' bottle enhances the critical physical and emotional bonding."
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Right-the modern family wants to remove itself from direct contact with the baby-unfortunately, this is too often true  "Free of BPA and phthalates, the nylon bottle is easy to clean, has a wide mouth for easy filling, a screw on one-piece nipple, and a non-skid base.  The soft silicon nipple is textured and colored to resemble skin, and includes an integrated ventilation system to aid in the baby's digestion."
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Does this mean you can get it in as many colors as there are shades of human female skin?
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"The "Very Hungry" baby bottle and nipples are available in retail stores in the US and Canada as well as online.
(the company) ...was founded in 2008 by a team of psychiatrists and designers with a goal of creating infant care products that revolutionize the parenting process."
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So psychiatrists are now experts on how the breast works?  It's not the parenting process, but our approach to parenting that promotions such as this are trying to "revolutionize".  What we need is to rediscover the age-old natural parenting process.
I will not give further validity for this by including the web address for this product.  You can find it easily with any search engine.
Dare I even wonder "What next?"
Â
Winnie Mading

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