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Subject:
slogan
From:
"Mary Kay Smith, IBCLC" <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 6 Aug 1997 20:07:34 -0400
Content-Type:
text/plain
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text/plain (9 lines) 
When the Chicago project bestfeeding had their billboard campaign, we used
"Breastfeeding:  the power of love" as our slogan.
<We began in 1992 with one image (a woman of color with her baby and other
children) on six billboards with the target market of the inner city
community.  In 1993 we translated the slogan to spanish and used a Latina
image. >
Mary Kay Smith, CLE, IBCLC, LLLL
Romeoville, IL

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