As a marketer, the interesting thing I noticed - is the marketing strategy
of this lecture series on infant care.

"Sponsored by the College of Arts and Letters, the Saturday Scholar Series
presentations begin three and one-half hours before kickoff of each home
football game and are held in the auditorium of the Hesburgh Center for
International Studies.

Very innovative - I think the idea is to get parents onto campus early (for
parking reasons, etc?) then they attend the lecture, before taking in the
home football game.  Very creative!  How could we apply this kind of
innovative scheduling to our own educational presentations to be able to
reach more moms and parents???

Janice Reynolds

----- Original Message ----- 
From: "Nikki Lee" <[log in to unmask]>
>     I highly recommend listening to this hour with  James McKenna,
> particularly if you a practitioner in the USA.  You can  access this
lecture at
>     _http://newsinfo.nd.edu/content.cfm?topicid=14204_
> (http://newsinfo.nd.edu/content.cfm?topicid=14204)

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