A public relations colleague in Australia has contacted me looking for
information about research into public attitudes toward breastfeeding.

Can anyone help? Please reply to the list as I'm sure other can benefit from
this information. I will gather results and forward to Mr. Batt.

I have made Mr. Batt aware of the work being done by the Ad Council and he
is interested in as much information as possible on that campaign.

Thanks,

Jodine Chase



> I am doing a Masters in Communications (majoring in PR) at RMIT University
> in Melbourne. My major thesis topic is not sorted out yet, but at the moment I
> am trying to find out what research there is on public attitudes towards
> breastfeeding (and whether this matches with nursing mothers' assumptions
> about public attitudes) and what campaigns have used this research.
> 
> I am familiar with some of the "name and shame" campaigns for
> organisations/workplaces which are not breastfeeding friendly, but wanted to
> focus on some actual research (and if not research then some decent anecdotal
> info which I can follow up on) on what actually reduces the stigma of
> breastfeeding in public.
> 
> I would appreciate any way you could help. Perhaps just a few links to
> relevant studies, if you have any.
> 
>  
> Daniel Batt
> 196 Amess Street
> North Carlton  VIC  3054
> Australia
> Telephone: +61 3 9380 1567
> Mobile: + 61 (0)414 749 985
> Daniel Batt <[log in to unmask]>

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