Maybe this business audience would respond best to business-like
matters, such as how an employer's small investment in helping employees
continue to breastfeed after returning to work yields back big benefits
from lower absenteeism, lower health-care costs, employee retention,
improved morale, etc. (I  share this info in prenatal classes, to arm
mothers for their discussions with their employers, so they don't feel
like they're asking for a huge "favor.")

One inspiring case study:
http://www.breastfeeding.com/workingmom/corp_lact.html

This site has useful references on BF and employment:
http://www.momobile.org/breastfeeding/index.html
and I think that WABA has some good dollars-and-cents materials.

Since too many people feel that there's really not a big difference
between breastmilk and new-and-improved formulas, maybe include some
eye-openers like:
http://www.kellymom.com/newman/how_breastmilk_protects_newborns.html
http://www.kellymom.com/newman/risks_of_formula_08-02.html

Good luck in your outreach.

Margaret Wills, LLLL, IBCLC

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