One truth that is known is that there is a 95% brand loyalty to the product
provided by the caregiver, at least initially, according to a Ross
executive justifying this particulat form of narrow-cast advertising.
Another truth would be that anyone who provides samples is endorsing by
association unless they make it very clear in writing that they are not,
and might be considered in some way liable if the product chosen for the
mother (not by the mother) is defective.

Remember one thing. If the practice does not result in increased market
share for the company via one means or another, it cannot be deemed to be
defensible since companies have a legal duty to maximise profit for
shareholders. It might not even be tax-deductible if it isn't classified as
advertising and it certainly will be being paid for out of the promotional
budget. If it looks like a dog and barks like a dog, and plays like a
dog,.....

Maureen Minchin, IBCLC. Christ Church Vicarage, 14 Acland St., St.Kilda,
Vic. 3182 Australia. tel/fax: 61 3 9537 2640
"Taking paths of least resistance is what makes rivers - and people -
crooked." poster in Palmerston North NZ bookshop...