Found on Reuters this morning:

"Mothers confused by baby milk adverts
Mon Sep 19, 2005 12:10 AM BST168"

"Three-fifths of women asked in a survey believed they had seen  
advertising for infant formula, even though advertising it in the UK  
has been banned since 1995,[...] The researchers said baby milk firms  
were exploiting a loophole which allows them to advertise follow-on  
formula, which is only suitable for infants over six months.[,,,] The  
survey questioned 1,000 new mothers and pregnant women in August and  
found that nearly one in five (17 percent) who used follow-on milk  
had started it before the baby was three months old, despite it not  
being suitable for infants that young."

Rest at link:

http://today.reuters.co.uk/news/newsArticle.aspx? 
type=topNews&storyID=2005-09-18T231018Z_01_TON883298_RTRUKOC_0_UK- 
BRITAIN-BABYMILK.xml

Lara Hopkins

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