I respectfully disagree. The Evenflo website is not a
store, and is intended to give the company a marketing
presence on the web. I agree 100% that pictures and
text about bottles and artificial nipples on their
website is against the code. 

However, the website in question is an online store
where you can purchase the bottles. I don't see how
this is different from a regular bricks and mortar
store where you can purchase any non-Code Compliant
items. 

I don't think you can apply the same logic to all
websites. It really depends on their function and
purpose. 

Samantha 
Firestone, CO
 
--- [log in to unmask] wrote:

> Just a quick word of Code compliance issues. NABA as
> you know is working with Evenflo to help them become
> Code compliant. In order to do this, they had to
> remove all pictures and text relating to bottles and
> artificial nipples from their website. I have
> consulted with ICDC, Baby Milk Action, INFACT
> Canada, and UNICEF regarding what had to be done to
> assure Code compliance by this company. One of these
> actions was the removal of all bottles and nipples
> from the website. The internet had not been invented
> in 1981 when the Code was created, so we have had to
> depend on precedent for answering some of these
> questions. The Code is quite silent on bottles and
> nipples so the IBFAN organizations have had to
> determine that bottles and nipples on a website
> constitutes marketing to mothers. Marketing is the
> plan for getting a consumer to buy a product.
> Selling involves the exchange of money for good or
> services. This is a difference which the Code
> recognizes in that it is not a violation to sell
> bottles and nipples in a store. The packaging must
> also not glorify bottles, nipples, or
> bottle-feeding. The website in question markets
> bottles and nipples directly to consumers which is a
> Code violation. We have to hold all companies to
> this, not just some.
> 
> Marsha Walker, RN, IBCLC
> Weston, MA



      ____________________________________________________________________________________
Never miss a thing.  Make Yahoo your home page. 
http://www.yahoo.com/r/hs

             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome