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Subject:
From:
Janice Berry <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sun, 3 Aug 1997 00:40:03 -0400
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text/plain
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Forwarded with permission from another list -- I thought some of you would
find this interesting (and heartening). Is anyone here responsible? I'm
impressed ...
Janice Berry

----------

> Picture this:
>
> A baby cooing and babbling in the background.  Then the voice of what
> sounds like about a 5 year old girl on the radio, speaking as the baby,
> telling her Mommy how wonderful breastfeeding is, and not to give up too
> soon, because not everyone is born knowing how to breastfeed.  Then a
> woman coming on and talking about how you shouldn't be embarrassed to
> breastfeed in public, after a while you get used to it, and there are
> ways to do it discreetly if you're really nervous about it (doing it in
> the bathroom NEVER came up!), and that breastfeeding is the most natural
> and best thing you can do for your baby, ending with something like
> "Breastfeeding, the best way to love your baby."
>
> Then an announcer says, "this ad sponsored by this radio station
> and...........WIC
>
> I'm typing this commercial from memory, so it's not 100% accurate, but
> it's pretty close.  I live in WV, and our WIC office in my county is
> headed by a radical breastfeeding Mom, who I love to death (actually,
> all of the workers in that office are extremely pro breastfeeding, to
> the point of not mentioning formula unless the mother does first, then
> discouraging it).  Our state is VERY pro breastfeeding, I'm pleased to
> say.  Wouldn't it be nice if this commercial was part of a national
> campaign?

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