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Lactation Information and Discussion <[log in to unmask]>
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Fri, 12 May 2006 16:52:46 EDT
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In a message dated 5/12/2006 3:48:42 P.M. Eastern Daylight Time,  
[log in to unmask] writes:

One  wonders what it will take to get the message across regarding   
breastfeeding.>>>>
 
Marsha,
 
Recently on the TV show "Boston Legal" a diabetic decided to take *someone*  
to court for causing his diabetes. The lawyer was asking the client who would 
be  to blame? The client thought it probably began in childhood, eating the 
wrong  foods. 
 
It would have been a great if the answer would have been "it all started  
when formula company marketing convinced my mom that formula was good/fine/just  
as good as mother's milk", ...but they decided to blame snack cakes.
 
In court the lawyer read the snack cake ingredients and outlined just what  
each Really is, ...one was a petroleum product, one came from various pig 
parts,  one was from mashed up bug parts, ...YUCK!
 
My boys are runners (one at UTenn Knoxville) so they very rarely  eat that 
kinda stuff, thank goodness, and we eat lots of fruits and  veggies, But, even 
tho I know very well the hazards of junk food I have some in  my house. 
Why?....habit, marketing, lack of self discipline, etc. After that  show I threw out 
some junk food.
 
Now I am not totally cured of junk food but, consistently - over time  - 
hearing about the hazards does effect my behaviors/choices.
 
*One* answer to your question is mass media/popular entertainment venues,  
...the hope being that the more "we" talk about the hazards of not BF, the more  
we educate, the more likely it will be that the entertainment industry and  
governmental organizations will respond.
 
So, keep doing what you're doing.
 
Maybe someone can email Donald Trump and suggest that a competition task  for 
the aspiring apprentices could be a breastfeeding marketing campaign. ILCA,  
LLLI, and NABA leaders could evaluate the results and determine the winning  
team.
 


Debbie  Tobin
RN BSN IBCLC LCCE

Fairfax County, Virginia suburbs  outside the Washington DC  beltway

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