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Subject:
Re: fighting tobacco/fighting formula
From:
Winnie Mading <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sat, 18 Sep 2010 15:15:24 -0700
Content-Type:
text/plain
Parts/Attachments:
text/plain (23 lines) 
Diane quotes from a 1996 article;
"To compete with tobacco industry advertising, antitobacco advertisements
need to be ambitious, hard-hitting, explicit, and in-your-face. Unless the
advertisements grab and hold people's attention, their messages will be lost
amid other advertising. Advertisements must clearly refer to the tobacco
industry, rather than to 'they' or 'them.' 

This is exactly what  Best for Babies is striving to do.  They want to "level 
the playing field".  their presentation "Does Breastfeeding Need a Makeover"  
from the ILCA conference this summer was great.
Winnie Mading

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