There will be others on this list more qualified than I am ( a non-native
French speaker) to clarify the meaning of that French slogan on the
formula...but here goes:

it is that 80 per cent of paeds recommended thickening the feed (in cases
of reflux),  not that they are recommending that particular formula.

What *is* against the WHO code is any  promotional stuff at point of sale -
whatever it says, whether it's swing tags, posters, eye-catchers, money off
discounts...anything.

Heather Welford Neil
NCT bfc Newcastle upon Tyne UK