Teresa G wrote:


> Ad for Carnation Good Start.  All the bit about how it's "gentler" on
> baby's tummy, blah, blah, blah.  Across the bottom of the screen
> flashes "Breastmilk is best."
>
> But their slogan is "Bring out the VERY best in your baby."
>
> Isn't that some kind of violation of the *very* lax marketing codes in
> the US?  To me it says breastmilk is best, but Carnation is the VERY
> best-- like it's *better* than breastmilk, you see what I'm saying?

Funny -- my husband and I saw one of those ads the other day and thought the
same thing.  Also, I was struck by how "well done" (deceptively done) the
commercial was. The baby was just gorgeous, and seemingly bonding so deeply
with the mother. Just awful. What group might want to take on the issue of
the slogan, if there is one?

Janice Berry, mom of Zack (11/30/92) and Gina (9/4/96)
Westerville, OH
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