I worked on others' ideas a bit and here is what I ended up with, a pithy 
word, unpacked a bit, and then some more.:

Five Good Reasons to Breastfeed



1. Normal – gives baby the chance to develop physically, emotionally and 
socially to his/her best potential: face, speech, no loss of IQ. And mom 
gets to fulfil this part of her reproductive cycle



2. Healthy – diseases of artificial feeding prevented, and provides 
protection against infections and allergies; healthy for mother too: baby 
avoids the greater risk of gastroenteritis, pneumonia, malnutrition, 
necrotizing enterocolitis, hayfever, asthma, eczema, leukaemia, Crohns 
disease, and mom avoids increasing her risk of osteoporosis, breast and 
ovarian cancer.



3. Economic – saves a fortune for the family, not to mention the planet: mom 
needs a few more calories than when she was pregnant, avoids adding to the 
destruction of earth’s resources entailed in making and disposing of 
artificial substitutes.



4. Enjoyable – nature makes this a pleasurable experience for baby and 
mother: hormones help mom relax and enjoy the closeness of the baby, making 
it easier to build an intimate loving relationship.



5. Convenient – once established, so easy just to connect the baby to this 
miraculous resource: no purchasing, measuring, mixing, washing, sterilising 
bother.

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