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Subject:
From:
barbara glare & chris bright <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 26 Jun 2003 19:34:26 +1000
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Dear Mandi,

I was part of the team that organised the ABA TV ad campaign "Get ahead in
life - Suck up to the Boss" (thanks INFACT Canada!)
http://www.breastfeeding.asn.au/mediareleases/breast01.mpgI firmly believe
that we will only get people to accept breastfeeding by having them *see*
it, so it is routine and familiar.  It was an interesting learning curve.
We certainly did have our critics of the ad, but far, far more positive
responses.  It was initially given a PG "Parental Guidance" rating, but
after we alerted the media, the decision was quickly change to "G" (General)
The media, politicians and society in general was supportive of the ad and
scornful of the decision of the ratings agency. (who ended up apolgising
profusely for their lapse of good judgement)
  The Australian Breastfeeding Association have many fabulous breastfeeding
posters, and a great breastfeeding calendar, and all are generally well
received, and we sell 100's every year.  I'm sure your breastfeeding
photography competition will be a great success.  E-mail me privately if you
need any more hints.

Love, Barb
Barb Glare
Mum of Zac, 10, Daniel 8 and Cassie, 5
ABA Counsellor, Warrnambool, Vic Australia
Poster and Calendar orders [log in to unmask]

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