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Subject:
From:
"Linda J. Smith, BSE, FACCE, IBCLC" <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 28 Aug 1996 22:29:50 -0400
Content-Type:
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To Heidi - sorry I misinterpreted your request...
To evaluate the Ross (or other) booklet: check it against the WHO guidelines:

"Informational and educational materials, whether written, audio or visual,
dealing with the feeding of infants and intended to reach pregnant women and
mothers of infants and young children, should include clear information on all
 the following points:
1. the benefits and superiority of breastfeeding;
2. maternal nutrition, and the preparation for and maintenance of
breastfeeding;
3. the negative effect on brestfeeding of introducing partial bottle-feeding
4. the difficulty of reversing the decision not to breastfeed;
5. where needed, the proper use of infant formula, whether manufactured
industrially or home-prepared. When such materials contain information about
the use of infant formula, they should include the social and financial
implications of its use; the health hazards of inappropriate foods or feeding
methods; and, in particular, the health hazards of unecessary or improper use
of infant formula and other breastmilk substitutes. Such materials should not
use any pictures or text which may idealize the use of breastmilk
substitutes."

Also look for the following: (1) clear recommendations to breastfeed
exclusively for 6+ months, (2)  continue breastfeeding with complementary
foods until 2+ years; (3)  clear messages of how to insure adequate milk
supply (frequent breastfeeding, without restriction), and (4) clear
information about the risks of other fluids and sucking objects on supply.
 Look at the pictures - (5) are all close-ups of babies at breast PERFECTLY
positioned? (6) Are there older babies pictured at breast? (7) Are the
mothers in ordinary clothes - not nightgowns, nor elegant suits? (8) Who is
holding the baby in most pictures? (9) Is mom encouraged to sleep with baby,
and pictured that way?  And so on...

I haven't seen this booklet, but I bet you'll only see young babies and lots
of hints at supplementing and early weaning, and not much "attachment
parenting."  I also bet it doesn't comply with all the WHO guidelines that I
copied verbatim. If it's distributed with formula samples, it automatically
violates the WHO Code.

Linda Smith, private practice in Dayton OH

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