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Subject:
From:
"Ilene Fabisch, BrocktonWIC" <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 4 Aug 1998 10:22:32 -0400
Content-Type:
text/plain
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text/plain (26 lines)
Katte Smith wrote:
Yep, I've seen them!  They are great!  First saw the commercial about
two weeks ago while I was making the bed (mid afternoon:))  Tv was on
and I wasn't paying much attention untill I hear "...but somtimes
mom's not here to feed me..."  I immediately thought "Oh great another
ABM commercial;("  Then much to my surprise baby continues "talking"
about how "...mom leaves her milk for me..."  My mouth fell open so
far, my jaw practically hit the ground!

Well I guess I'm the only really critical person here in regards to this
commercial but my opinion is that while the ads were done very nicely, I
was surprised they were so well received by LLLI.  The commercial that
Katte point out in particular was rather upsetting to me because while it
promotes breastfeeding it also seems to condone leaving your baby, as
"breastfeeding works around a mothers busy schedule".  Maybe I'm being
overly critical as I know it is important to get the message out that you
can breastfeed and work too but breastfeeding is breastfeeding and giving
expressed milk is not breastfeeding...JMHO.

Ilene Fabisch, IBCLC, WIC Bfing Co and LLLL

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