An Idea Still Looking for Traction in Kenya

 By Emily Wax

  NAIROBI, Kenya -- Irene Wambui can't imagine why anyone would buy a baby
stroller. She says she sees it as a cold cage filled with useless rattles,
cup holders and mirrored headlights. Imagine children being stuffed into
such a contraption and pushed around town like some kind of pet.

 Yet here she is in the middle-class Westlands shopping district, trying to
sell her store's newest merchandise, the four-wheeled plastic and metal tool
of modern motherhood. But so far, strollers have been a flop in Nairobi, an
affront to a time-honored tradition.

 Across Africa, women can be seen carrying sleeping or sometimes giggly
babies on their backs, swathed in cloth. The babies move to the sway of
their mothers' hips, synchronized throughout the day, bending with them as
they collect water or sweep the floor and rising again when the women stop
to rest. They hang on as their mothers sell food in the market or pray at a
church or mosque.

  The introduction of strollers and baby carriages, both known here by the
British word "pram", horrifies traditionalists, even someone such as Wambui,
who sells them. The stroller is appearing in major cities around Africa, but
so far has not been a hit.

 "It's not so wonderful. In Africa, we just carry our children or let them
roam. They can't sit like lumps," said Wambui, 24. "Besides our roads aren't
even good enough for these devices. If everyone had a pram it would cause
jam-ups in traffic. Then we would be bad to our children and bad to our
roads."

 Irene's boss and manager, Zara Esmail, was pacing back in forth in front of
the strollers one recent day. She said the store had sold only one baby
stroller in two months, and that was to a visiting U.N. worker from Britain,
who complained later that she had been disappointed by the small selection.

 "In general, I thought they would sell far better," Esmail said. Perhaps,
she added, it's a question of directing more advertising toward
middle-class, working moms. "We thought these modern ones would be a hit."

 The stroller has sparked debate among African pediatricians who think the
device -- first crafted as a labor-saving tool for the European middle
class -- may damage the relationship between a mother and a child.

 "The pram is the ultimate in pushing the baby away from you," said Frank
Njenga, a child psychiatrist in Nairobi, Kenya's bustling capital. "The baby
on the back is actually following the mother in warmth and comfort. The baby
feels safer, and safer people are happier people."

 In the United States and Europe, strollers have long been controversial.
Recently, some doctors and child psychologists have blamed them for
everything from pediatric obesity to low self-esteem later in life.

 Jane Clark, professor of kinesiology at the University of Maryland, said
there is concern that Americans are overusing strollers for older children,
causing toddlers to be less physically active. A growing movement among
child advocates promotes the idea of carrying babies more and getting them
out of their strollers.

 At the same time, Web sites and magazines in the United States and Europe
dedicate a lot of space to the subject of choosing a style of stroller or
carriage -- front-to-back or side-by-side, a jogger or a sleeper, with or
without a lightweight titanium frame, pneumatic tires, rear suspension, mud
flaps and/or battery-operated blinkers. Some European-made antique carriages
are status symbols for celebrities such as Madonna and Celine Dion, who
spent $2,600 on the classic Balmoral Pram, described by some Web reviewers
as a tiny Humvee.

 Africans consider the traditional method of toting their children the only
true version of day care. When it's time for feeding, the food is right
there as a mother shifts her child to the front of her body, nestling the
infant to her breast. The baby stroller could change all of that. But many
people here said they thought the devices would be just another instance of
Africans adopting the worst habits of industrialization.

 "There are customs from a hundred years ago that are not relevant today for
Africans. Our challenge is to pick the good from the bad," said Carol Mandi,
managing editor of EVE, an East African women's magazine. "But carrying on
your back, well, that is just a wonderful custom that keeps the baby
emotionally stable and lets the mother feel bonded. We can't stop being
African women just because we are suddenly thrust into the modern world.
What next? They will tell us to stop breast feeding in public? No way."

 Some women in Africa at first apparently hoped the stroller could help
reduce the physical exhaustion suffered by mothers, the backbone of Africa's
labor force in both domestic duties and small-scale businesses.

 But because the pram is not only socially unacceptable but expensive,
merchants are finding they aren't selling. The average pram, though far
cheaper than some car-like U.S. models, still hovers around $60, at least
half a month's wages even in Africa's most successful urban economies.

 At the baby store in Nairobi where Wambui works, dusty models sat
untouched.

  "We've never used a pram. They are a bit pricey," said Nellie Mwanzia, who
was shopping nearby while her husband, Roy, carried their 20-month-old son,
David. "Just carrying the baby is no bother. It's more personal."

 Mary Mwanzia, 32, a mother and part-time government secretary, popped into
the store to buy baby bottles. Esmail corralled her potential buyer over to
the strollers. But Mwanzia, even with her modern job and her braided red
hair extensions and bell-bottom jeans, found the baby buggies "oppressive."

 Esmail suggested a test drive. Mwanzia was not having it.

 "It's just not Kenyan," she said. "For the child, the love will not be
there if the child is cooped up in such an antisocial device." She purchased
her bottles and left.

 Special Correspondent Candice Miranda contributed to this report.



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