I want to put in a word for Johnson & Johnson Pediatric Institute in regard
to their past support of breastfeeding.  In 1998 they produced a video
titled, "Amazing Talents of the Newborn: a Video Guide for Healthcare
Professionals and Parents."  In this video, pediatrician and neonatologist
Marshall Klaus presents his research about the early minutes, hours and days
of life.   There is a segment of the newborn infant crawling to self-attach
at the breast immediately after birth (similar to the "Delivery
Self-Attachment" video), and the section on breastfeeding is very positive
and beautiful.  There are no bottles anywhere in the whole video and
breastfeeding is emphasized throughout.  It is a video I treasure and I just
can't speak highly enough of it.  It is 30 minutes long, but segments could
be used in parenting or breastfeeding classes.  It is still available from
Johnson & Johnson at a very reasonable cost by calling their 800 number:
1-877-565-5465.  From outside the US, call (631)208-9253.  Email me
privately if you want more detailed information on content.


I took a look just now at the Johnson & Johnson web site current information
on breastfeeding at

 http://www.johnsonsbaby.com/learning_place/babycare/feeding/tips

and I was not impressed. Just as the INFACT Canada  article warns, the
information is set out in a way that makes breastfeeding sound difficult,
painful, a hassle, while ostensibly praising it as a good choice.   The
accompanying photograph has a baby not optimally positioned at the breast.
The source for the advice is listed as  "FDA Consumer, A magazine of the
U.S. Food and Drug Administration." I conveyed my concerns to the Johnson &
Johnson Pediatric Institute when I called to see if the video was still
available.

(I have no connection with this company.)

Anne Altshuler, RN, MS, IBCLC and LLL leader
Madison, Wisconsin, USA

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