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Subject:
From:
Norma Ritter <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 19 Aug 2009 15:13:12 -0400
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hospital swag bags - green-  help moms breastfeed
http://ecochildsplay.com/2009/08/16/forget-formula-samples-hospitals-give-out-breastfeeding-support-bags/

I really like the idea of bags for ALL mothers being free of formula
samples and related gear/advertisements/coupons.

I do NOT like the idea of those bags carrying products which intimate
that they are *essential equipment* for nursing mothers.
According to the website, they contain these items:
    * The cool, handy bags
    * Samples of nursing pads, breastmilk storage bags, lactation tea,
and other goodies.
    * Info and coupons from companies such as Lansinoh, Bravado!
Designs, Ergo, BebeAuLait, and My Brest Friend.

So what is the message they are sending?
That mothers will need THINGS to stop them leaking, make enough milk,
cure their sore nipples hide their breasts (and babies) while nursing
and even to enable them to nurse (pillows).
While some mothers will find some of these products useful, we tend to
forget that mothers already have all the breastfeeding equipment they
need. These other products often hinder rather than help, especially
if they are not used appropriately.

What new mothers REALLY need is access to current, research-based
information. We need to make sure they know who to call for help - LLL
Leaders, WIC breastfeding coordinators/ peer counselors, IBCLCs, etc.
These people can tell them where to get breast pumps or other aids, as
needed. In other words, they need a resource list. I would also like
mothers to go home with SIMPLE baby care instructions and charts they
can fill out to show poops, pees and feedings.

Most of the mothers who stop breastfeeding do so in the first few
days. They have no idea what to really expect and are easily
overwhelmed. Even mothers who have read all the books and have seen
other family members and friends nurse have a hard time coping with a
new baby.
Getting them over this hump is the thing to do.

norma, who will now stop reaching to the choir :)


-- 
Norma Ritter, IBCLC, RLC
Breastfeeding Matters in the Capital Region
[log in to unmask]
www.NormaRitter.com
http://normaritter.blogspot.com/

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