Katharine West wrote:

>Maybe even less obvious, but probably even
>more important from a marketing point of view, is that they want to get
>*NAME RECOGNITION* (double emphasis intended) into mom's psyche.


My husband who works as the art director for an advertising firm says
this is exactly right. If that recognition is there, there is more
likelihood of them buying that brand in the future.

Karen Cunningham MD, CCFP

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