Sorry for this very late reaction (I can't keep up the pace of this list!):

Heather wrote:
<<I have noticed that the pump is an article women *want* to buy when 
still pregnant. Many women in the antenatal classes I do have already 
bought one (or had one bought for them) and the rest are on the point 
of buying one. It's a consumer piece of kit like the sleeping place 
and the selection of wheeled transport, which are also bought 
antenatally.
It really does not matter if they go on to use it long-term. The 
purchase has been made.>>>

I learned from somebody who sells pumps and other articles that companies
and shops make much more profit from bottles than from selling pumps. Women
buy only one or a few pumps in their life, but they buy many bottles. A
company has a lot of interest in a mother sticking to a certain brand of
bottle. For Medela there is more profit to make in advertising bottles than
in advertising pumps. This explains the commercial interest Medela has in
breaking the code. 


Karin de Graaf IBCLC
The Netherlands

-----Oorspronkelijk bericht-----
Van: Lactation Information and Discussion
[mailto:[log in to unmask]] Namens heather
Verzonden: dinsdag 29 december 2009 11:46
Aan: [log in to unmask]
Onderwerp: Re: Medela and The Code

>
>Then you know, those selling pumps do not need mothers to do it long 
>term, they just need them to start (ie buy the pump).
>Karleen Gribble
>Australia


Precisely - and ideally, they want them to buy one antenatally, and 
they want mothers to 'buy' the idea of breastfeeding made somehow 
more convenient  or 'better' with the pump.

I have noticed that the pump is an article women *want* to buy when 
still pregnant. Many women in the antenatal classes I do have already 
bought one (or had one bought for them) and the rest are on the point 
of buying one. It's a consumer piece of kit like the sleeping place 
and the selection of wheeled transport, which are also bought 
antenatally.

It really does not matter if they go on to use it long-term. The 
purchase has been made.

Heather Welford Neil
NCT bfc, tutor, UK
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