> I've found that the packaging virtually always says "Nestle" on it
> somewhere, even when the main brand of the product is something else.

It seems to me that over the past couple of years, Nestle has changed its
packaging and VERY prominently displays its Nestle logo on its products.  I
think they are very aggresively promoting name recognition of its Nestle
brand. I think they want people to know that they have SO many brands in so
many different product categories.  I mentioned before, the new ads they've
been running here on the Women's TV channel - the products themselves are
hardly noticable - and the ad ends with the "Nestle" name and logo -
definately promoting Nestle as a name to trust for all aspects of your life.

I wonder how much of the effort to promote the Nestle name, is to counteract
bad public relations from the Boycott???  It certainly can give a boycotter
the impression that "resistance is futile" when the brand is so pervasive.

Janice Reynolds
(former sales and marketing professional)
Saskatchewan, Canada

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