Janice,
I agree with you 100%...public health campaigns should be focussed on those
who make it hard for women to breastfeed. There was an analysis of the ad
council campaign by a feminist in Hypatia recently (just can't find it right
now to give you the citation). I do not agree with everything that she said
but I do on the point that targetting mothers is not fair when everyone else
is working against the mums. Anyway, the paper is worth reading.
Karleen Gribble
Australia

> I'm tired of all the health messages being targeted at the mom.  And the
> moms are too.  That's why we get "breastfeeding backlash".   We need to
> assume that all moms, fundamentally, want to do what is best for their
> babies.  Leave the moms alone, and send those breastfeeding promotion
> messages out to the rest of society.  I am convinced that if everyone else
> would get on the boat with breastfeeding (or at least get the *heck* out
of
> the way), women would breastfeed.

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