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Subject:
From:
Karleen Gribble <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sat, 15 Nov 2008 12:37:16 +1100
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Yes, that makes lots of sense Marsha and makes it clear what is OK and what 
not. Thankyou very much.
Karleen Gribble
Australia

----- Original Message ----- 
From: <[log in to unmask]>
To: <[log in to unmask]>
Sent: Thursday, November 13, 2008 7:03 AM
Subject: Code Issues


> Karleen - Let's look at the issue of Medela's bottles. Medela can 
> manufacture and sell bottles on its website and in print ads to the 
> public. The bottles simply cannot be marketed or presented as feeding 
> bottles, especially if they are pictured with a nipple. So Medela could 
> have on its website and in print ads a picture of collection/storage 
> containers. This would be a bottle with a cap on it (no nipple unit). The 
> text would say "storage containers." There would be no mention of also 
> using them for feeding, even though we all know that they can and will be 
> used that way. The Code looks only at the marketing piece, not the selling 
> of the product. The packaging of the bottles also needs to be Code 
> compliant. The box or package that the bottle comes in would have a 
> picture of the bottle with a cap on it, not a nipple. The box would list 
> the contents. Nipples could be included inside the package and listed on 
> the contents of the package, they just could not be pictured on the box. 
> Medela could put a pack shot on its website that includes feeding bottles 
> and nipples with text that simply describes the product, not idealizes its 
> use. There are just so many nuances and varying interpretations of the 
> Code that during the work with Evenflo we were forced to look more closely 
> at all the small details and learned a great deal in the process. Betty 
> Sterken from INFACT Canada and Joo Kean and Annalies Allain at ICDC were 
> so helpful in walking through the sticky issues.
>
> Marsha Walker, RN, IBCLC
> Weston, MA
>
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