Greetings all..... We were fortunate to have the Best Start TV ads,
billboards,radio spots,  and newspaper ads here in Iowa for the month of
August last year.  Everyone heard or saw them and the response was more
than positive!!  Best of all, if we can connect the two, is that 6
months after the ads were shown-- our hospital's  breastfeeding rate
rocketed up to 70%!!!  Usually it runs 58%--62%.  I'm inclined to
believe there is a correlation.  The next months we were "back to
normal" rates.  I'd like to have these ads become an everyday part of
our culture via TV and radio!!

Susan Wirtjes RN IBCLC

from Susan in Iowa (is this heaven?)

"What you permit, you promote"