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Subject:
From:
Chris Mulford RN IBCLC <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sat, 21 Jun 1997 08:16:17 -0400
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Carrie,
I was interested in your account of adults feeling uncomfortable with the
topic of breastfeeding.  We all know that resistance is there.  It's what we
deal with in WIC every day, right?  And our moms deal with it too.

I read in the paper last night that drug education programs given in the
sixth grade are finally making an inroad on teen-age drug use.  I wonder
whether we should be putting more energy into primary school education on
breastfeeding.  I mean, kids are learning even in pre-school that babies
drink from bottles.  We have to get our propaganda out there as early as
possible!

Thinking about your quandary over plans for a rally on the courthouse steps
in a Texas town...my first reaction, of course, as a hot-headed fanatic, is
to say "The mayor's uncomfortable with breastfeeding???  WE'll show him what
uncomfortable feels like!!!"  But of course, as a level-headed person who
wants to win over the opposition, I'm looking for other solutions.  Can you
brainstorm with other people in your community?  What approach can you use to
get breastfeeding out there in the open, while acknowledging that
"uncomfortable" is how some people feel about it?

Is there a gently humorous approach?  Diane Wiessinger's "I did it" campaign,
with careful screening to keep the sexual double entendres to a level that's
acceptable in Texas (it's not the same as Ithaca, I wager!).  A big banner
for the courthouse steps that says "SHHHHHHHH!" with a theme of "we don't
want to embarrass you, but we gotta tell you that breastfeeding is GREAT!"
 What have AIDs and breast cancer and prostate cancer awareness groups done?
 I'm sure that some creative thinking can come up with a way that says, "It's
normal to be uncomfortable...as a first reaction.  Let's acknowledge that and
then move on to talking about this important subject like intelligent
people."  Try to get past the first gasp of shock and go on to the
recognition that this is BABIES we're talking about, and they deserve the
best our community has to offer.

Keep us posted.

Chris

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