I remember discussing this booklet on Lactnet a little while ago. I posted a
note from NABA's newletter regarding what a booklet like this represents.
This is a simple marketing tool. The information in it can be found elsewhere
minus any connection to industry. Hospitals and supervisors will tell you
that the booklet is free and the people who write it will tell you that if
they did not do it, the booklet would not get written and the poor mothers
would not have the benefit of this "wonderful" information.

Industry literature is characterized by oversimplification, strategic
omissions, superficiality, and questionable standards of proof. This booklet
it written to improve the corporate image. Industry hopes that the
credibility and respect of these authors will rub off and make the company
look like a good guy. This is innocence by association.

Do not allow this type of publication to dull your critical thinking. These
booklets want your good will so you will forget about the otitis media,
diarrhea, allergies, suboptimal brain development, and chronic disease that
their product can contribute to. Do not lose your ability to distinguish
corporate interest from public interest. If we do, then industry has
neutralized our voice and our silence has been purchased.

Request that this booklet not be given out to mothers. There are plentry of
other sources of information. These booklets are not free. Mothers who
purchase formula pay for them in the inflated amounts they spend on formula.
The company who wrote this booklet just raised the wholesale price of its
formula 3.5% last February. My local grocery store had a sign up apologising
to customers for having to charge more.

Avoid becoming the marketing arm of these companies. Just say no.