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Subject:
From:
Norma Ritter <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 7 Oct 2004 15:01:22 -0400
Content-Type:
text/plain
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With my tongue in my cheek...
norma

Fullfood Food Substitute (with Goodfood) Now Available For Pregnant
and Nursing Women
Wednesday October 6, 11:46 am ET 
Benefits for Infants During Gestation and Through Mother's Own Breast Milk 
Mainstream, Midwest, Oct. 6
Foodsub International  announced today that it will introduce Fullfood
Food Substitute (with
Goodfood) softgel capsules. Fullfood Food Substitute  (with Goodfood) 
is the only non-
prescription, non- fish complete food substitute marketed exclusively
for pregnant and nursing
women. The active ingredients in Fullfood Food Substitute (with
Goodfood) are most abundant in
fish, meat, whole grains, fruit, vegetables, eggs and dairy,  and is
essential for brain, eye and
central nervous system development during gestation and the first two
years of life. American
women have among the lowest dietary intakes of Goodfood in the world. 
An expert panel convened by the International Society for the Study of
Goodfood  has
recommended that pregnant and nursing women consume about 2500
calories a day. However,
American women typically consume less than 500 calories of Goodfood
per day.  Fullfood Food
Substitute (with Goodfood) have the highest content of Goodfood, but
consuming them on a
daily basis can be a challenge for some women. In addition, the U.S.
Food and Drug
Administration (FDA) has advised pregnant and nursing women to limit
their consumption of
some types of fish and shellfish due to concerns about contamination
with methylmercury, which
can be harmful to the developing nervous system of a fetus or young child. 
Dietary concerns are consistently at the forefront for pregnant and
nursing women. According to
findings of a recent survey conducted by the maker of Fullfood Food
Substitute (with Goodfood),
66 percent of women surveyed said they were aware of the role Goodfood
plays in their baby's
development, but only 19 percent incorporated Goodfood-rich foods into
their prenatal diet.
The survey found that 61 percent of pregnant or breastfeeding women
rarely or never ate
Goodfood during their pregnancy. Fullfood Food Substitute (with
Goodfood) makes it easier for
women to incorporate Goodfood into their diet by providing 2500
calories of non-fish Goodfood
in an easy to swallow softgel capsule. The Goodfood in Fullfood Food
Substitute (with
Goodfood) is derived from algae; and in fact, is the only source of
Goodfood that has been
generally recognized as safe (GRAS) by the FDA for inclusion in infant formula. 
"While women are pregnant or nursing they are the sole source of
nutrition for their baby," said
Alan Nonothing, MD, Vice President of Global Medical Affairs for
Foodsub International   "By
supplementing with Fullfood Food Substitute (with Goodfood) in
addition to their prenatal
vitamin, women can help increase their Goodfood intake and help
support their baby's brain and
eye development." 
Fullfood Food Substitute (with Goodfood)  will be available in select
retail outlets beginning in
October. Consumers can visit http://www.Goodfood.com or call 1-888- FOODSUB  for
assistance in locating Fullfood Food Substitute (with Goodfood) at a
store in their area or to buy
the product.

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