>I also love "It's OK to look" as a tag line for a breastfeeding
>campaign (from my US perspective). It could be accompanied by
>beautiful pictures of mothers and babies breastfeeding, and include
>some clever copy like "look at how many ways it protects baby and
>mother . . . look at how much money is saved . . ." etc.


I may have mentioned this before on this list, but my LLL group did a 
promotion for WBW several years ago that actually encouraged people to look, 
stare and  even study the nursing women in the pictures to see if they could 
see anything!

We set up our display at the mall, offering a draw prize for one of the 
correct answers to "Which woman in the picture is NOT breastfeeding?" Each 
picture portrayed the mother in a normal situation: at the park, sitting at 
a computer, in the mall, etc.  You couldn't tell if she was cuddling the 
baby or nursing, so it was a great chance for people to get right up close 
and check for themselves! While they were checking the pictures, we had a 
captive audience! We'd talk about how there were nursing mothers all over 
the place, you just didn't notice. Or give information about La Leche 
League, or breastfeeding in general, or listen to what they had to tell us 
about their experiences with breastfeeding.

This was followed up with a full-page article in our local newspaper where 
the pictures were reprinted for all to see, and the winner announced, 
accompanied by a blurb about the importance of breastfeeding.

Sheila Stubbs,
Ontario Canada

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