Kathy asks about an advertising packet sent to her about Dr. Brown's pumps.  
I got the same one too.  It was something of a mystery, as the envelope 
itself had the return address of "Handi-Craft Company" of St. Louis, MO.  I 
was rather surprised to see the enclosed letter addressed to "Dear ILCA 
Member:"

My suggestion:  why not write them and ask them to supply you with the 
research-base for their claims?

Karleen asks how ILCA can be involved with advertising by a WHO-code 
violator.  The short answer is that it isn't.  Reproduced below are relevant 
portions of the ILCA Advertising Policy, which is freely accessible from the 
the ILCA website, www.ilca.org.

This is not the first time a mass mailing has been sent, and the source for 
names/addresses is assumed (erroneously) to be ILCA.  Never underestimate 
the cleverness of marketing mavens.

Advertising to ILCA Members
A. Use of ILCA Member Mailing List
1. ILCA’s membership mailing list can be rented for distribution of 
promotional literature that complies with the ILCA Advertising Policies, or 
to researchers whose purposes may serve the membership and do not conflict 
with ILCA’s By-laws or policies. This can include:
a. Promotion of lactation-related educational offerings
b. Promotion of lactation-related products or services deemed by the Board 
of Directors to be of interest or use to ILCA members and their clients
c. Research that will benefit the lactation consulting profession and 
practice
2. The mailing list includes ILCA members who have agreed to receive mailing 
by third parties, and will only be provided to potential advertisers who 
comply with ILCA’s Advertising Policies.
3. Advertisers must provide copies of all materials that will be 
disseminated, and must disclose any and all affiliations prior to approval. 
Mailing labels are available for one-time use only; failure to comply with 
this requirement will result in automatic rejection of future requests.

General Advertising Policies
When advertising in any ILCA media, advertisers must comply with ILCA’s 
By-laws, the International Code of Marketing of Breast-milk Substitutes and 
all subsequent WHA resolutions, and all policies set forth in the ILCA 
Advertising and Publications Policy.
A. Compliance with ILCA By-laws
1. All ILCA advertising policies will comply with ILCA By-Laws, specifically 
2.2.1 and 2.2.2.
a. Bylaw 2.2.1. “As an organization, ILCA and its affiliates will not 
endorse any literature or products, or accept direct funding from industries 
producing or marketing products that do not comply with the International 
Code of Marketing of Breast-milk Substitutes and subsequent WHA 
resolutions.”
b. Bylaw 2.2.2. “Directors of ILCA, its staff and its affiliates will not 
accept funding from interests producing or marketing products that do not 
comply with the International Code of Marketing of Breast-milk Substitutes 
and subsequent WHA resolutions.” 1
B. Compliance with the International Code of Marketing of Breast-milk 
Substitutes and all subsequent WHA resolutions
1. All ILCA media must be in compliance with the International Code of 
Marketing of Breast-milk Substitutes and all subsequent WHA resolutions.
2. ILCA does not invest in, nor accept funding, donations, advertising nor 
sponsorship from, entities which do not comply with the International Code 
of Marketing of Breast-milk Substitutes and all subsequent WHA resolutions. 
Non-compliant entities are defined as those listed by the International Baby 
Food Action Network (IBFAN) on the IBFAN Code Watch list (www.ibfan.org) one 
year prior to the event at which advertising is sought.
3. In keeping with the objectives of the International Code, ILCA will not 
accept advertisements from any company that produces or markets human 
breastmilk substitutes, foods marketed to totally or partially replace 
breastmilk, bottle-fed complementary foods, free-standing feeding bottles, 
pacifiers (dummies), and/or bottle nipples (teats).


Liz Brooks, JD, IBCLC (ILCA Secy 2005-08, and self-appointed detail chaser 
on the ILCA Board)
Wyndmoor, PA, USA

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