Coach Smith here.

The Code is about ETHICAL MARKETING, not the inherent value / importance of
the products themselves. Remember that many nations have put the Code into
Law. Formula companies can still market their products under the Code - they
only have to market their stuff ETHICALLY. I've been told by LCs in
Code-enforcing countries that the formula companies tattle on one another
when one starts edging toward unethical marketing practices!

Unethical marketing is cheating. 

Linda J. Smith, BSE, FACCE, IBCLC
Bright Future Lactation Resource Centre, Ltd.
6540 Cedarview Ct, Dayton OH 45459
ph 937-438-9458 / fax 937-438-3228
www.BFLRC.com  
 

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