Judith Richters 'Holding Corporations accountable' 
Baumslag and Michels 'milk money and madness' 
Check out the IBLC Code of Ethics - on their website
Probably best to begin with something like 'principles of biomedial ethics
to give you some background. 
A useful article is
Wilson L. MArketing formula feeding: it doesn't really work, does it? MEDIRS
Midwifery Digest 2001;11(1):99-102.
Cheers
Nina Berry BA/Bed(Hons) Dip Arts(Phil)
Breastfeeding Counsellor
PhD Candidate - "Ethical Issues in the marketing of 'Toddler Milks'"

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