Dear all:

In my prep for a talk to Cornell Medical Students I was going to go over the history that 
preceded breast is best, when even that was in question and move on to best is best and 
then why that was not enough.  Since I get bored on the subway now that my eyesight is 
not good enough to read over someone else's shoulder or even read a newspaper I picked 
up myself on my own lap, I constantly scan ads.  I started taking photos of ads on the 
subway which include the NYCity ads on quitting smoking.  The most gruesome is the 
woman who has had some horrible number of amputations who shows her hands with 
stumps instead of fingers. I actually thought these ads were probably far too gruesome to 
have an impact, but I ran across an article that shows that the highly guilt-drive NY City 
approach has had a huge impact on lowering smoking rates.  Then, I ran across the ad that 
shows the impact on children of second hand smoke.  If you watch this one, you can see 
very clearly how we have a complete double standard for different industries.  Talk about 
guilt-inducing ads.

http://www.nyc.gov/html/doh/html/smoke/smoke.shtml

Best, Susan Burger, MHS, PhD, IBCLC

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