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Subject:
From:
Elizabeth Brooks <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 10 Mar 2009 12:39:36 -0400
Content-Type:
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Cathy, your points are well-written, and persuasive.

The lawyer in me gets very itchy-scratchy when we try to stretch a document,
Silly Putty fashion, to cover areas it is not intended to cover.

I went back at looked at the Code language (
http://www.ibfan.org/site2005/Pages/article.php?art_id=52&iui=1#1):

*"Article 1. Aim of the Code  *The aim of this Code is to contribute to the
provision of safe and adequate nutrition for infants, by the protection and
promotion of breastfeeding, and by ensuring the proper use of breastmilk
substitutes, when these are necessary, on the basis of adequate information
and through appropriate marketing and distribution.

*"Article 2. Scope of the Code  *The Code applies to the marketing, and
practices related thereto, of the following products: breastmilk
substitutes, including infant formula; other milk products, foods and
beverages, including bottle-fed complementary foods, when marketed or
otherwise represented to be suitable, with or without modification, for use
as a partial or total replacement of breast-milk; feeding bottles and teats.
It also applies to their quality and availability, and to information
concerning their use."
There are lots and lots of products that can contribute to poor child health
outcomes, regardless of the marketing involved.  Think about lead in toys
and paints; vaccines that trigger allergic reactions; cribs that can trap a
baby; sweatshirt strings that can inadvertently strangle.

There are lots and lots of [unnecessary] products that are geared toward a
mother who has decided to breastfeed, as some have already eloquently
posted.   Think about bras, stools, clothes, strollers, electronic monitors
-- and gels, creams, pads and herbs.

But the WHO Code will *not* be the appropriate vehicle for redress and
enforcement, if you do not like these products, or the manner in which they
are marketed to breastfeeding families.  The WHO Code covers, simply, the
marketing of four product-types:   bottles, teats, formula and foods for wee
babies.

-- 
Liz Brooks JD IBCLC
Wyndmoor, PA, USA

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