Wyeth Corporation has been named one of the 10 worst corporations of 2002
for its marketing of hormone replacement therapy.

"This is not a story of science moving sedately forward, carefully adding
pieces to a puzzle before making recommendations to patients," she says.
"This is a story of the corruption of the medical and scientific community.
The belief that hormones are good preventive medicine has been a triumph of
marketing over science." Not only did Wyeth use direct-to-consumer ads to
convince women to take a drug that was harmful for them, she notes, but it
maintained a full-bore campaign directed at doctors, through gifts, paid
presentations at scientific conferences, and funded articles or ads
presented as articles, among many other tactics.

http://www.multinationalmonitor.org/mm2002/02december/dec02corp1.html
(scroll to bottom of page)

Janice Reynolds

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