I would add any analogy that compares formula to junk food should be added and the now infamous example of comparing formula feeding to AIDS. The message is not heard when such comparisons/language is used.
I have also come to the opinion that in talking about the risks of formula feeding it is vital to also provide information on how to mitigate some of these risks. 
But I don't always get it right!
Karleen Gribble
Australia


> 
> Thanks for responding, Karleen.
> 
> I have learnt that in 'watching our language' we should probably avoid
> 
> * all analogies with car seats, smoking, log rolling on rapid-flowing water while pregnant (that was used in a TV ad in the US a few years ago) or anything that implies mothers who formula feed are reckless about infant safety
> 
> * anything that suggests we feel sad for babies who are not breastfed - mothers who ff do not want to think of their babies as 'victims' to be pitied
> 
> Our debaters assume we are using emotional 'tactics'  all the time - 'it's terrible - mothers are made  to feel they are poisoning their babies' - so it helps if we can be as
> factual, scientific,  dispassionate as we can be,  and leave less space for our detractors to accuse us of 'forcing' women to breastfeed and so on :(
> 
> It's all part of the process of awareness raising.
> 
> Heather Welford Neil
> NCT bfc, tutor, UK
> -- 
> 
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