A colleague of mine attended a workshop on health promotion a couple of 
years ago which was on the topic of fear and guilt in health promotion. She 
said they presented research showing that anything that "promoted guilt" or 
"created fear" about negative consequences was less effective in changing 
people's behaviours. For this reason, she was not willing to use statements 
about "the risks of not breastfeeding" or those that discussed breastfeeding 
as normal and formula as "less than normal." This was not at all because she 
didn't want to support breastfeeding, but because she felt, based on this 
workshop, that it was more effective to talk about the benefits of 
breastfeeding (like we might talk about the benefits of exercise or good 
nutrition).

She no longer works with me, but I am curious to know if anyone else has 
heard of similar research and if they know how valid or reliable it is.

Teresa Pitman
Guelph, Ontario 

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