I also have concerns about the marketing of breastpumps by Medela in
Australia. The latest claim is that their phase 2 pump is "Natural" and
"feels like real breastfeeding."
Sounds like a bottle/teat manufacturer WHO code breaching claim.....and if
the Code covered pumps it would be in breach. Medela do not seem to be
concerned.

At what point does a company cease to be a "friend" of the lactation
community?

Karleen Gribble
Australia
----- Original Message ----- 
From: "Catherine Watson Genna, IBCLC" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Friday, August 24, 2007 12:00 AM
Subject: Re: what do you think about this?


>> It must be problematic to start a breastfeeding friendly company, only
> to have it purchased by a non-Code compliant company. It might be
> helpful for us to have a discussion about where to draw the line. For
> example, Medela recently started marketing (glossy brochure aimed at
> parents) their bottle and nipple kit. While it is not against the Code
> to include bottles and nipples (teats) in with breastpumps, it is
> against the Code to advertise them. We all realize that mothers who are
> seperated from their infants need to feed them with something, but
> glossy ads for them is a step over the line.
>

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