I second everything Marsha Walker has suggested about reporting adverse affects of 
formula use.  

Another strategy that has worked for me is sending tips to magazines, newspapers, and 
high-traffic blogs.  Back when a mother was told to go upstairs while breastfeeding her 
17-month-child sick child at a Ronald MacDonald House, I sent a tip to a high-traffic 
online magazine, encouraging them to read the excellent coverage of this story on The 
Reluctant Lactivist; this magazine almost immediately covered it at length on one of its 
blogs.  Within a day, the New York Times had an article about it.  

This is an era in which it is extraordinarily easy to create a buzz about almost any topic.  
I have sent several tips to high-traffic sites, and they have almost always responded with 
coverage.  I encourage all of you to send links to the Israeli article to high-traffic internet 
news sites and blogs.  If just one high-traffic site follows up with a story, it can set off an 
avalanche of coverage, and next thing you know, Jay Leno will be making jokes about 
how bad formula is for babies.

The formula industry depends on the conventional wisdom that its product is good for 
babies.  Media buzz about it killing premies chips away at this.

Kerry Ose

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