The comment was made recently that the breastfeeding campaign commercials
with the mechanical bull riding did more harm than good for the cause of
breastfeeding.  However, the publicity that was created by the campaign is
what has resulted in the GMA segment and other recent publicity.

The purpose of the campaign was to get people talking.  Whether you like the
spots or not, it certainly is still getting people talking, even after the
campaign has ended.

Barb Berges BS, RN, IBCLC
Perry, Ohio
near Cleveland

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