Just fresh from an 18 hr lactation educator training this weekend, where we viewed a 1994 video by Infact Canada, featuring Dr. Jack Newman, on understanding the Code and its implications.

I checked on the Infact website, but cannot find this video listed:  http://www.infactcanada.ca

Some points I jotted down to assist me in transmitting this info to others, as concisely and as succinctly as in the video are:

Anything from an industry manufacturer of artificial human milk substitutes is PROMOTIONAL, *not* factual.

The goal of the AIM manufacturer is to SELL their artificial human milk substitute, and that can only accomplished at the expense of breastfeeding.  Their bottom line depends on persuading lactating women not to breastfeed.

Voluntary Codes are not effective and need to be regulated by law.

Hospitals, or others, who allow industry promotion are in fact responsible for their endorsement, by association.


Leslie Ashton, RN, BSc
Policy & Political Action Officer
Childbirth Nurses Interest Group
Registered Nurses' Association of Ontario

Ottawa, Ontario, Canada

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