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Jeff;

I've never been involved in "naming" but I think that the time a name 
is on a building, for example, is part of negotiation and perhaps 
size of donation.   Also, traveling exhibitions usually have a 
lifetime spelled out in the proposal. But permanent exhibitions? 
Here at the Hall we have an exhibition and exhibits that are 20+ 
years old and are doing well. They have not been overcome by new 
science that makes them outdated. That is my major concern.

It would be interesting to know if anyone has built in periodic 
renewal to the budget for a science center or for exhibitions?

Martin

>
>
>Funny, Martin - I was just thinking the same thing.  In my time, 
>I've rarely heard lifecycle mentioned to potential donors.  Maybe 
>that's why 10years sticks in my head...long enough for the donors, 
>but probably way too long for the visitor....
>
>jeff courtman
>
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-- 
Martin Weiss, PhD
Science Interpretation
Consultant,
New York Hall of Science

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